https://www.gretchenatwood.net/home daily 1.0 2026-02-26 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/3d324005-e984-46be-93aa-ef5b44a17f91/square-box.png Home Square logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e750f548-8465-4219-a6e9-801eecf3b3ab/nsc-box.png Home National Safety Council logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/8cd55399-661d-4b62-983a-ba4bc6d1463a/vanguard-box.png Home Vanguard logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/0fc663dc-1da3-4a5e-b28a-e05d44171245/stripe-box.png Home Stripe logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e4a6bb69-6a6b-4df8-87bc-4440aa81293a/sigma-box.png Home Sigma Computing logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/6e545cd9-248c-405d-834d-d83d3d90957b/pega-box2.png Home https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e8d3a03f-e5b5-4c16-8607-e145466cbfd5/nike-box.png Home Nike logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/01f4bb25-6120-4833-b0fa-fcef6bbffed2/sagewell-box.png Home Sagewell Financial logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/b97d1c98-4d77-40be-9cd1-e525734c8671/wf-box.png Home Wells Fargo logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/b6d3e231-af03-4c31-93c0-7a84b518b5cd/p12-box2.png Home Pac-12 Network logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/3d567d81-ebea-4a3f-977c-f8dcce6a25b9/CCC_box.png Home Collaborative Classroom logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/b77561ee-18dd-498b-aba3-21aadf22dec3/votaiq-box.png Home Voltaiq logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1fd0c53e-5e4c-4bd5-86d8-42597efee509/twp-box.png Home Thomas Weisel Partners logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/38c592e2-d4c8-4f0f-a28d-2f1f742491f4/porchbox3.png Home https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/741d1834-e914-4bb5-9341-b1e90d4f07e7/wineshopper-box.png Home Wineshopper logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/47eb7f27-cac5-4f43-85bf-e9b1cafd8b08/sch-box.png Home Seattle Children's Hospital logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/0a671eb2-b62a-4818-bccb-dc39e86943ba/yahoo-box.png Home Yahoo! logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/2a3a35cc-835b-4155-9287-2ffb52f1184e/intel-box3.png Home Intel logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/9e166963-1430-454c-b867-cc9b7f002699/serena-box1.png Home Serena logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/4a92cb9d-39f4-41b1-a787-379c480d1224/absolut-box2.png Home Absolut logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/3eb0156f-58c0-4832-aa2e-3baa8c73c559/avaya-box.png Home Avaya logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/b26fc782-648f-4557-a62f-e45828ddef50/lands-end-box.png Home https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e8db7e8e-462f-4942-a9e3-0ab0ba401553/pinterest-box4.png Home Pinterest logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/f60d5ce1-03a7-4602-8aaa-e0014b2d6109/deltek-box2.png Home Deltek logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/8ec0c149-8716-46b2-ac4f-6b329a5f63b8/pge-box2.png Home Pacific Gas & Electric logo https://www.gretchenatwood.net/portfolio daily 0.75 2025-11-03 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/4225a372-fad9-4e29-9f1d-61f4b88773d7/sigma-newtemplate.jpg Portfolio Sigma logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/d8b1e71d-fd4a-46d0-98e0-c54eae1e7f7a/nsc-newlogo.jpg Portfolio National Safety Council logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1e37bb34-78e8-4556-bdb0-6a361db6d786/p12logo.jpg Portfolio Pac-12 Network logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1aae88f3-15f9-4e0e-ae9a-a3b2414d6565/square-logo-for-site.png Portfolio Square logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/0b1d756b-9423-46ee-9726-f7505c4cd884/sagewell-logo-box.jpg Portfolio Sagewell logo https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7ce1a4f8-a5d6-4ef5-97f6-b18d79adc375/sigma-goals.png Portfolio Sigma goals: Create "Sigma for Marketers" experience to drive free trial sign-ups and increase MOFU conversions https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/3f9813f1-d002-40e2-bed9-b7ea2d100ebc/square-goal1.png Portfolio Square goals: Compare strengths and weaknesses of Square handheld devices with competitors re: customer use/usability of order management https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/ecad7256-92a8-4f68-9930-a552bb4ecfb8/sagewell-goals.jpg Portfolio Sagewell goals: Increase revenue and determine how to maximize engagement of "Interest Rate Dads" persona https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7d448f64-3704-44d0-baa2-6d4079555a49/nsc-goals-new1.png Portfolio NSC goals: Develop new and update existing personas driving marketing and sales strategy https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/757ac70e-1c76-4bb2-9f13-905ca36069e2/new-P12-goals.png Portfolio Goals for Pac-12 Networks: redesign digital platforms to better engage fans. Increase pageviews, users, time spent on site https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/9c6296cc-83f2-4e58-8d2f-e4001209bf4d/mwo-steps.png Portfolio Steps: Determine most valuables kinds of analysis marketers want to do, and identify biggest blockers to doing them https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/4274551b-e85a-4b15-a5c5-590ec59fdd59/nsc-step1.png Portfolio Steps: Create and execute surveys and interviews to meet those goals https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/8c867f09-7c89-4d0a-972c-fcafd29f961e/p12-step1.jpg Portfolio Steps: Analyze traffic data to discover what users were going, when they were doing it, and potentially understand what they were seeking https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e1dd281f-ade7-4c89-b8b8-79369ae71da0/sagewell-steps.png Portfolio Steps: 200-person survey of broad target audience. Interview advisors who talked with customers. Review transcripts of past customer interviews https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1fa64015-6589-425a-a9f9-32cf0e0c9d5e/square-newsteps2.png Portfolio Steps: Use diary study and interviews to identify use cases, biggest pain points, opportunities for improvement https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/0fb75d32-69fc-46d0-b9de-f07de39b626e/charts2025-new1.png Portfolio Graph showing survey results that campaign spend attribution and optimization was the most valuable data task Sigma could help marketers do https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/30709a7b-04d6-4d1f-b5ef-2871fd474b26/square-phone-pic2.png Portfolio Image of a clover handheld point of sale device https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7f13b683-6929-4406-bf90-d0c17f9aef06/nsc-survey-chart-new.png Portfolio Screenshot of grid of survey questioned https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/c1d36637-a014-4c68-9c8b-c57e74bc8349/NSD-page-traffic2.jpg Portfolio Image of Pac-12 traffic data from Google Analytics https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/dc2dc44a-6b9a-43d8-9375-011d9a6bf55d/new-sagewell-graph1.jpg Portfolio Image from survey of people's biggest concerns re: retirement https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/06fd10cd-629b-427b-b1a8-a64fdab964ca/mwo-chart2.png Portfolio Chart showing survey results that the biggest blockers to doing campaign spend attribution is that the data is in different places and is hard to aggregate. And that marketers don't necessarily know how to organize and analyze it https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/adf2f55b-76b1-4bbd-8aec-918dd30e3044/nsc-step2.png Portfolio Step: Map prospect/customer journey through evaulation of safety vendors and making a purchase https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/d3835050-2135-4770-8091-0d9c4eaf09ea/square-diary-handheld.png Portfolio Image of someone holding a POS device as they would while working https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/ce29a064-a0e9-4130-b100-5bce6c7666a4/p12-viewership-data-new.jpg Portfolio Image of app viewership data https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/d80d6905-423e-4556-b1ab-23161576de86/new-sagewel-graph3.jpg Portfolio Bar chart of results from survey re: barriers to making good decisions in retirement https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/f1b0f6c7-311b-4829-8a57-c995c183b792/cj1.png Portfolio Image of customer journey https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/892e1e35-40f0-4f2a-ad71-5a3495041ba9/p12steps4.png Portfolio Insights: Visitors seemed to particularly seek and visit content on teams (e.g. USC football) vs sport (Pac-12 men's basketball) or school (Oregon). This may seem obvious but it wasn't how the Pac-12 conference and network had approached content to date. Also discovered that individual games drew a lot of attention and had the possibility to drive a long tail of content https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/2ab8211c-c112-42b9-88b9-c03730a79c85/square-receipts-diary.png Portfolio Screenshot of one of the screens in a flow being described by a Square user https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/6cbdbf96-b8bf-425c-8525-049df05b246f/sagewell-insights.png Portfolio Insights: Determined there was more price flexibility than we had realized for Sagewell's monthly subscription for it's most basic set of financial tools and services https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/610851bb-718b-4b67-8dd0-5658f2bbed95/sigma-new-steps.png Portfolio Steps: Create a flow with several core paths marketers could take to understand how Sigma can help them do campaign spend optimization https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/34ee0cda-ff18-44bf-9ed7-e76942986ce3/cj2b.png Portfolio Image of customer journey with inset video of a participant talking about the initial steps in the journey that are highlighted https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/da254b31-8637-4b1a-9052-0171f1d19353/p12-steps3a.png Portfolio Steps: create and automate Event pages to capture interest. Create and automate schedule pages that also made team schedules more prominent. From both of these promote how to watch the games and getting team or game alerts. Also increased prominence of video content https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/811ef93a-9ae3-43d7-92c1-1d1ac55bff8f/sigma-flow4.png Portfolio Flow diagram of the different paths I devised for the projects (quick clickthrough, do tutorials, download sample workbooks) https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/8a0d0e96-0d39-4726-9029-801312b935f0/square-chart-new2.png Portfolio Image of basic overall order management flow https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/add32b4a-36d8-4a45-ae02-0e5dfa963e35/new-sagewell-graph4.jpg Portfolio Image of survey results regarding how much people said they would pay for Sagewell's base subscription service https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/a2aab443-d243-428e-ab44-d54713d9f319/cj3b.png Portfolio Image of customer journey with inset video of a participant talking about the initial steps in the journey that are highlighted https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/103b96e3-d8a3-4adb-86ef-d5a2fe6e489a/p12-events-grid.png Portfolio Chart of what content event pages should prioritize in the 3 main stages of an event (before, during, after) https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/e5488f33-326c-461a-943a-0b806bf3ca3d/sigma-new-steps3.png Portfolio Steps: Create prototype of flows. Get feedback from prospects on which flows and features they preferred https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/c413150c-469e-4650-b16d-42dc436f194d/square-verynewflow.png Portfolio Image of basic order management flow but with pointers calling out weaknesses https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/ee9f28f3-f8e6-439b-a707-4bb8d58e2a6a/new-sagewell-IRD-journey.jpg Portfolio Image of engagement journey Sagewell should use to upsell and cross-sell "Interest Rate Dads" https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/9e44dd11-4ac6-4be9-97bd-7486e61ff858/sigma-proto1.png Portfolio Screenshot of prototype showing steps of campaign spend attribution https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/80f130f9-012f-41bb-bc65-374a7e89cf1a/p12-event-before-after.png Portfolio Screenshots of mobile web event pages before and after an event https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7e465598-4c3e-49e8-a683-3c0b31eed17e/square-task-chart.png Portfolio Chart of the tasks -- by frequency -- that users have a hard time completing with current devices https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/692d830f-a32c-42c8-a195-414aabf27e79/sagewell-results.png Portfolio Results: Doubled the price of Sagewell's base offering with only a 10% decrease in conversion rate https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/6475c9af-3dfa-4936-b96c-ae93a4d84dee/nsc-step-and-insight.png Portfolio Step and insight: Analyze data and find a new primary personas...decision-makers on workplace safety who sit in Marketing https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/2b733133-ef20-432d-ac92-cd027110ea91/newtrial8.png Portfolio Screenshot of prototype showing steps of campaign spend attribution https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/ccb44140-f4d7-421a-ae43-abdc4f6517cc/NSC-HRRick-profile.png Portfolio Image of "HR Rick" persona bio, page 1 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/71bb42b3-d893-4eaf-bbc1-6083e25523f6/p12-sched-new.png Portfolio Screenshot of mobile web schedule page https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/a05b66b1-1f6c-4784-82a8-05cc8b0982b3/square-insights-new.png Portfolio Insights: Assembly line style workflows are too brittle for the way people have to manage orders https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/45a0f840-71d0-40b0-9951-9ff3514bb100/nsc-hr-rick-2.png Portfolio Image of "HR Rick" persona bio, page 2 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7d359a46-94ed-4891-960b-7544bd7bbee5/square-quote2.png Portfolio Quote from one of the interviewees re: order and inventory management https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/0d7d1edf-8ff1-478e-ab36-e97551f25039/sigma-flow-new2.png Portfolio Flow diagram showing the results of feedback on which flows people preferred (they two top were the quick clickthrough and the tutorial) https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/40c7cf93-2de4-4ef0-b217-dd2117827150/mwo-completion.png Portfolio Graph showing how easy or hard prospects rated the "try it myself" tutorial https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/950f72ff-6434-4023-927b-d2ba417c2179/square-results.png Portfolio Results: Recommended numerous changes to the order management workflow to enable more flexibility for workers to make changes to orders. Also delivered a list of "low-hanging fruit" upgrades the client could make to several existing features based on user feedback. https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7621a316-72ee-4533-a428-ab0d88da3d8c/nsc-more-insights.png Portfolio Insight: Also realize via analysis that there are additional first aid sales and upsell oppotunities the company hasn't explored yet https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/4baa8b52-a733-4d72-ae3a-c7ff3c7346c4/p12-traffic-explainer.jpg Portfolio Map of traffic increase generated by new event pages https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/b33c43e4-b61c-4aa8-8bb9-b7dc2e00ba82/mwo-confidence-chart.png Portfolio Graph showing how confident prospects where of their ability to use Sigma after going through the tutorial. in the 6 ranking options, 80% put themselves in the top two ranking levels https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/abaa0748-ad39-413a-ace1-644eb85fa0ad/nsc-FA-flow2.png Portfolio Image of survey results about first aid offerings https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/dec6c1dd-5ef0-4076-8f5c-1382dc6d7eaf/p12-goals2.png Portfolio More Pac-12 goals: Increase Pac-12 viewership (on tv, in app, etc). Increase subscriptions to Pac-12 tv provider partners https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/47f94794-1c92-4b95-b424-883a23643dba/p12-new-early-results.jpg Portfolio Results: PVs 30%, Users 20-25%, time on site 15-20% https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/03117297-7af2-435a-84dc-ca994e93f13c/mwo-finalsteps.png Portfolio Steps: Design final flows and interfaces (collaborate with design and engineering). Test, launch, track https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/31802d1d-c57a-47ca-a76c-7af4e3a662b7/FA-list.png Portfolio Image of recommendations for how NSC should bundle and package certain first aid offerings https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/3c10e63e-cb20-4763-9e99-8a8b79827ed7/mwo-final-tutorial.png Portfolio Screenshot of launched "try it myself" tutorial https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/5374c734-2c7a-4ecb-9ebe-146f7806a9cf/NSC-results.png Portfolio Results: Defined new, unique primary persona ("HR Rick"). Identified new business opportunities for different lines of business. https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/6485aafc-39ed-401b-9513-d645ad89a5b0/p12-htw1a.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 1 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/ed653239-2a61-4fc0-9bdd-8f9d15c0072a/p12-new-late-step.jpg Portfolio Step: Map out "How to Watch" flows to link from nearly every event page https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1c9cd260-85d7-45db-b476-a420b9631630/mwo-need-to-add3.jpg Portfolio Screenshot of launched "try it myself" tutorial https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/073b299b-90da-4881-afdb-4df8d0dd633f/pqw-htw2.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 2 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/37cc9765-4f9e-49bf-941e-c3fc831893a3/mwo-fullsigmascreen3.png Portfolio Screenshot of "Sigma for Marketing" landing page https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7f305a65-da56-4557-983f-58648a14ab5c/p12-htw3.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 3 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/7f5184d8-d7ae-4173-b08a-7a8378f9e8b3/p12-htw4.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 4 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/fef66119-52fb-46a1-a87e-446f459c332b/p12-htw5.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 5 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/450574a2-e194-485f-bd26-4ef7a265c484/sigma-new-results-x.jpg Portfolio Results: 5X free trial signups, 25-30% increase MOFU conversions, got key features prioritized in product development plan https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/f7655a93-da3a-4ef8-8253-4b011437227f/p12-htw6.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 6 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/d6393dac-cd0f-4ce7-b09d-65fa5521ede1/p12-htw7.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 7 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/1cd4d2d6-9bbe-4f0c-a49d-1c6623529dab/p12-htw8.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 8 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/f64783c5-a566-4df7-925f-33dc81958b53/p12-htw9.png Portfolio Series of screenshots showing the "How to Watch" flow: screen 9 https://images.squarespace-cdn.com/content/v1/68a780584f8a5d5a1bc79c51/889a706a-e1d8-4d95-b0d0-442bdb5ab567/p12-new-final-results.jpg Portfolio Results: Drove 10X the traffic to tv provider sites than the year prior 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